Wednesday, October 24, 2007
Mariah Carey's 'M' Fragrance Launch

Mariah Carey always knows how to draw a crowd!! Hundreds of fans crowded on the sidewalk outside the Macy’s Herald Square Broadway entrance to catch a glimpse of the superstar as she made her grand entrance for the launch of her debut fragrance, M by Mariah Carey. The M by Mariah Carey fragrance launch had one of the largest fan turnouts at Macy’s to date!

In true Mariah fashion, she made her grand entrance in a Bentley Phantom convertible, flanked by two black SUVs decorated with M by Mariah Carey flags. Mariah stepped out onto a purple “M” carpet surrounded by hundreds of cheering fans armed and ready with cameras in hands! When she entered the store to walk down the purple carpet, she was greeted by members of the Brooklyn Music & Arts Program Drumline playing “It’s Like That” and donning purple M by Mariah Carey t-shirts. Fans were sprawled throughout the store, surrounding each aisle and crowding in the fragrance area trying to get a glimpse of the superstar.

Mariah signed autographs for 200 fans who purchased gift sets then later proceeded to the VIP area for a meet-n-greet and photo opp for 50 fans who purchased an additional fragrance gift set.


Story provided by Coburn Communication

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